Campaign – McDonalds™- Mobile couponing

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile coupons offer great opportunities to address buyers individually and win new customers. 

Idea
McDonald’s ™, the worlds leading foodservice retailer, launches mobile couponing campaigns using the Gavitec solution -EXIO™- in restaurants throughout Portugal. Using Smart Messaging (e.g. Nokia Picture), MMS or Ems technology, the mobile coupons were sent as a unique and encrypted two-dimensional code (2-d code) on customers’ mobile phones. Installed in McDonald’s restaurants, custom-made kiosks with an integrated Gavitec code reading scanner (EXIO™) are used to scan the mobile coupon directly from the mobile phone screen. Using the built-in GSM module (GPRS), the kiosk verifies the validity of the coupon online against a central database and, in case of a valid coupon, prints out unique paper vouchers redeemable at the McDonald’s cash register.  

Results
TopSolutions, Gavitec partner and provider of mobile marketing services in Portugal, collaborated with TMN, the leading Portuguese mobile operator, to provide registered in the TMN database with McDonalds discounts. Customers print and convert their mobile coupons directly at the McDonald’s discounts and special offers.   

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com)

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