MARSHALL CAMPAIGN

Brand: <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />MARSHALL
Agency: Aerodeon Turkey
Duration: 01.04.2006 – 31.12.2007

GOAL: With the beginning of 2006, Marshall renewed its product range, and following this renovation process, Marshall would like housepainters to be aware of the new colors, figures and trends of Marshall. Therefore, the campaign aims at increasing the company’s sales while creating an awareness of the new trends and products of Marshall among painters.

SOLUTION: The Marshall dye containers contain a scratch card with a unique code and serial number on it. Participators need to text the code, name and city they live in to the service number. Each participator instantly receives 48, 24, or 12 credits / 12, 6, 3 minutes corresponding to their container size.

RESULT: Campaign participation is very high.

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