Campaign – Marketing Architects’ Text for information campaign

Company
Cellit Mobile Marketing – a premiere mobile marketing custom solutions provider (www.cellitmarketing.com) worked with Marketing Architects, a radio advertising placement company, to promote a student loan product.

Goals
The mobile campaign served five key goals for Marketing Architects’s client:

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1)      Appeal to the college-aged applicant’s use of new mobile technology.

2)      Provide additional points of contact with potential clients, increasing opportunities to recruit student loan applicants.

3)      Extend the company’s already existing radio campaigns to increase their efficacy and reach.

4)      Provide  additional information via text messages

5)      Track the effectiveness of the company’s radio campaigns through including unique text-in keywords in each advertisement.

Idea
Marketing Architects, a Minneapolis provider of best-in-class direct response radio solutions, launched, on behalf of a loan provider client, a mobile text-for-information campaign using the Cellit Mobile Marketing system. The campaign targeted the 18 to 24 year old college-aged audience who were prompted by radio advertisements to text in to learn more information about loans through the company.  Using Cellit’s SMS messaging solution, loan information was sent to the inquirer’s mobile phones, including a toll free phone number to the client’s call center to begin the loan application process. 

Results
Marketing Architects achieved tremendous success with the SMS call to action loan campaign. The number of responses to the call-to-action was remarkably high.  “Over fifty percent of those who texted-in followed through in contacting our call center for more information.” says Joanna Anderson of Marketing Architects. “We weren’t really sure what to expect in terms of the number of people who would actually call the call center off the auto-response message” , but in the first three weeks the company is already finding that just over fifty percent of individuals who received texts from the campaign are phoning the call center. “Those results”, continues Anderson, “are beyond what we originally projected response rates to be.” 

About Cellit, LLC  
Cellit, LLC (www.cellitmarketing.com) Cellit develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world’s largest brands.  With clients including Hearst Corporation, HSBC, and Coors Brewing, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time.  Cellit’s self-service products are applications that allow smaller companies to easily manage their own mobile campaigns from start to finish. Cellit is headquartered in Chicago. Learn more at cellitmarketing.com or by calling 800-790-6597.

Cellit’s solutions include: couponzap (www.couponzap.com), custom mobile solutions (www.cellitmarketing.com) and House4Cell (www.house4cell.com) .