Interactive Game Marketing Campaigns–Case Study )Limbo)
Background
For consumers, Limbo offers interactive games and services via SMS, mobile Internet and the web. For advertisers, Limbo leverages its patent-pending platform—including SMS, mobile web, mobile video, web and e-mail—to seamlessly integrate brands through unique games, content and community. To support its rapidly growing and popular mobile marketing application, Limbo needed a reliable, service-oriented mobile commerce provider that could scale with its increasing traffic.
Objectives
- To be synonymous with mobile fun—while giving leading brands and media companies an outlet for product exposure to an engaged audience
- Generate an increasing volume of text messages from members per month
- Improve throughput performance to ensure immediate delivery of gameplay responses to consumers
- Streamline the program application process and simplify compliance with operator policies
Solution
- Use OpenMarket mobile commerce solution for increased scalability, reliability and throughput
- Maximize mobile subscriber reach via direct carrier connections
- Automate operations to help manage carrier requirements and expedite program launch
- Access online reports to monitor traffic volumes on a daily basis
Results
- Increased traffic to over 7 million SMS messages per month
- Increased throughput from 15 to 50 text messages per second
- Leveraged carrier connection accessibility to potentially reach over 98% of U.S. mobile subscribers
