February 25, 2008
Electronic Retailer Second Act Takes Lead in Mobile Commerce
Company: dotMobi
Brand: Second Act
“Expanding to the mobile channel was one of the best moves we’ve made for our business -- we’ve increased our sales opportunities, revenues, marketing reach and customer satisfaction.”
“Expanding to the mobile channel was one of the best moves we’ve made for our business -- we’ve increased our sales opportunities, revenues, marketing reach and customer satisfaction.”
– Mark Redetske, CEO, Second Act
Company
Second Act is a leading electronics retailer that offers top brand, high-quality electronics merchandise at discounted prices to consumers across the U.S. Recognized as a leading e-commerce merchant, the company strives to deliver superior service, cutting-edge products and innovative shopping services for its consumers. The company serves a tech-savvy consumer base that is always on the hunt for a great deal.
One way they are able to maintain a leadership position is by staying on top of the latest technologies their customers use.
Challenge
Because "anytime, anywhere" accessibility is critical to Second Act’s on-going success, the company decided to explore the mobile commerce channel. To date, there are more than 250 million wireless subscribers in the U.S. alone, with nearly 40 million accessing the mobile Web on a regular basis. This presents a significant sales and marketing opportunity not only for Second Act, but for millions of other merchants nationwide.
Solution
Within two days, Second Act launched its own mobile shopping site by using mPoria’s GoMobile! Service on a .mobi domain. Specifically designed for retailers, the m-commerce Web site solution enables merchants to cost-effectively build, customize and monitor an entire mobile shopping site from a Web-based interface.
Solution
Within two days, Second Act launched its own mobile shopping site by using mPoria’s GoMobile! Service on a .mobi domain. Specifically designed for retailers, the m-commerce Web site solution enables merchants to cost-effectively build, customize and monitor an entire mobile shopping site from a Web-based interface.
GoMobile! m-commerce .mobi sites are compatible with the majority of handsets offered by major U.S. carriers including Verizon Wireless, Sprint and AT&T, which allows customers to research and purchase hundreds of products. Consumers can accss the Second Act .mobi m-commerce site by logging into http://2ndact.mobi.
Results
Second Act launched a simple holiday marketing campaign that offered rebates on merchandise purchased through their mobile site. The company started by distributing an e-mail to their database of customers announcing the mobile commerce site and holiday promotion. A mobile banner advertisement was implemented on the homepage of their e-commerce site that provided details about the promotion.
Second Act launched a simple holiday marketing campaign that offered rebates on merchandise purchased through their mobile site. The company started by distributing an e-mail to their database of customers announcing the mobile commerce site and holiday promotion. A mobile banner advertisement was implemented on the homepage of their e-commerce site that provided details about the promotion.
“Expanding to the mobile channel was one of the best moves we’ve made for our business,” reports Mark Redetske, CEO of Second Act. “With GoMobile!, we’ve increased our sales opportunities, revenues, marketing reach and customer satisfaction.”
In the short five week period Second Act ran their holiday campaign, the company realized strong holiday mobile sales that average $1,350 per order. At the current pace, Second Act extrapolates approximately $1 million a year in revenue sales.
