January 16, 2006
Product: Six Pack Single Serves
Company: Turkcell & 121Metre
§ Use Coca-Cola F1 Istanbul Grand Prix sponsorship to increase sales
Coca-Cola was the sponsor of the first ever Istanbul Grand Prix, a curios event for the whole customer base. The high popularity of the event allowed us to distribute the sponsor tickets in connection with six pack single serves.
The usual enter with code and win a ticket mechanism was slightly modified for more spice in the campaign. Customers were granted an entry code with each purchase, and could enter the draw. But the more knowledgeable customer was awarded better. Those customers who would answer one of the random F1 related questions correctly would get a triple chance in addition.
In-store sales as well as repurchases have increased substantially during the campaign. Moreover, the Coca-Cola sponsorship of the event was strongly communicated to the whole population. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />