Individual Differences In The Use Of Mobile Services Among Finnish Consumers

By Heikki Karjaluoto, Matti Leppäniemi, Craig Standing Edith Cowan, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi

Type: Article

Price: $8.50

This paper examines individual demographic differences in mobile service usage. Given the rapid technological development in mobile handsets and diffusion of new network technologies such as 3G and 4G technologies, consumers are increasingly using new mobile services. This paper reports on a survey of 4,062 Finnish mobile phone users and investigates demographic differences in mobile service usage.

Value-Added Mobile Data Services: The Antecedent Effects Of Consumer Value On Using Mobile Data Services

By Kiseol Yang, Laura D. Jolly

Type: Article

Price: $8.50

Research exploring consumer value in mobile markets is reported and a theoretical framework outlining the antecedent effects of consumer value on intention to use mobile data services was established. Four dimensions of consumer value - functional value, emotional value, social value, and monetary value - were used as exogenous variables. Attitude and behavioral intentions to use mobile data services were used as endogenous variables.

Type: Article

Price: $8.50

Mobile commerce is defined in the academic literature in the areas of management information systems, management, finance, accounting, as well as marketing. Each area has its own distinctive point of view as to what constitutes mobile commerce. Some definitions overlap, others are unique to the nature of the business unit, and many are ad hoc. Ultimately, this definition will facilitate the advancement of research on mobile commerce within a marketing context and provide a cohesive reference for the term mobile commerce.

Type: Article

Price: $8.50

Mobile technology is expected to be more influential than the Internet because mobile technology has the advantage of combining the inherent advantage of the wireless internet, interactivity, with its own unique advantages like mobility and flexibility. With the scarcity of literature related to the attitude formation model toward mobile technology, this research attempts to apply hedonic and utilitarian value dimensions to the traditional value-attitude-behavior intention model, simultaneously improving the model by adopting such meaningful moderators as mobile trust and internet experience (i.e. consumer knowledge).

Type: Article

Price: $8.50

The high penetration rate of mobile phones has resulted in the increasing use of handheld devices to deliver advertisements for products and services. Short Message Service (SMS), in particular, has been very successful. Based on the existing literature about attitudes toward advertising and consumer behavior models, a research framework is constructed to illustrate the factors affecting consumer attitudes toward SMS-based advertisements in Bangladesh.

Type: Article

Price: $8.50

This commentary reviews the societal changes taking place in the Asian region due to the explosive growth of mobile technology.

Type: Article

Price: $8.50

This study investigates the factors that affect consumer opt-in or purchase intention and behaviors in mobile marketing. Underlying this research is a set of hypotheses that have been formulated to include determinants referring to the product and services sphere, the mobile marketing player sphere and the consumer sphere.

The Development Of Mobile Television: Examining The Convergence Of Mobile And Broadcasting Services In Korea

By Sangwon Lee, Sylvia M. Chan-Olmsted

Type: Article

Price: $8.50

Implicit Opt-in Mobile Advertising Via The iPointer Selection Model

By Christopher Frank, Markus Wuersch

Type: Article

Price: $8.50

Location Based Services (LBS) is a relatively new, growing technology field that focuses on providing information via mobile and field units based on individual geographic positions. In contrast, advertising and marketing is a well-established field, which incorporates decades of academic and industrial research and development. When advertising becomes integrated with this new mobile and location-aware medium three additional fundamental aspects are provided: mobility, distributiveness, and an insight into the customer’s egocentric perception.

Assessing Indian Students' Perceptions Toward M-Learning - Some Initial Conclusions

By Bhagyalakshmi Venkatesh, Rajendra Nargundkar,Feroz K Sayed, Shahaida P.

Type: Article

Price: $8.50

This study investigates Indian students’ readiness to adopt mobile services for learning and their perceptions about M-learning.

Information Search And Mobile Promotions

By Alex Wang, Selcuk Adam Acar

Type: Article

Price: $8.50

While mobile carriers offer new content and services as incentives to elicit mobile phone purchase, limited research has studied the potential decisive factors for successful mobile promotions. It becomes important to assess how mobile promotions, Internet promotions, and information search behavior are correlated. Since college students are one of the primary target subscribers in the mobile phone market, this study examines the relationships among college students’ experiences with Internet and mobile promotions, information search behavior, and their attitudes toward various mobile promotions.