eBay Advertising, a division of eBay Inc., helps brands understand and influence the shopping journey of 171M active buyers worldwide. With 1B live listings consisting of the most diverse selection of new, luxury, rare and collectible items in the world, eBay offers unrivaled insights into the shopper’s motivation and intent. eBay Advertising data tells a story about what fuels users’ actions during each stage of the shopping journey, from product research to purchase. A powerful suite of tools combined with scientific shopping data translates into actionable insights that help brands influence their target market’s path-to-purchase and achieve brand and sales goals.