Zaber Ali | MMA
Zaber Ali
Regional Digital and Performance Marketing Director
Havas Media International

Zaber has a passion for all aspects of digital advertising and particularly how innovation and new technology can be used effectively for Advertisers in an ever changing media landscape. A digital professional with almost 10 years’ experience in the industry, he has worked on national, regional and global client accounts; both in the UK then Hong Kong.

Working across a variety of sectors, he has gained experience in a number of digital channels including SEO, SEM, Online Display, Programmatic Buying, Social Media, Content Marketing, Mobile Advertising Technology and Analytics.

Zaber started and developed his career at Carat in the UK, before moving within the Aegis group to iProspect in Hong Kong. Since then he has also worked at MRM//McCann with a focus on leveraging data, insights and technology to deliver efficient, targeted and effective strategies for clients. He now works within Havas Media International supporting and providing best practice for clients with regional/global digital marketing requirements. His current and past clients include AXA, BNPP, Cathay Pacific, Google, Shangri-La Hotels & Resorts, Sony Consumer Electronics, Peninsula Hotels and Santander.