Youssef currently heads the Huawei business growth team responsible for Huawei Mobile Services in the UK and Ireland. He is particularly focused on developing Huawei Ads, Huawei’s own digital ad network, as well AppGallery, Huawei’s app distribution platform, with its rich collection of games and popular apps. A former Apple executive and start-up enthusiast, Youssef is specialised in growing businesses from an early stage and helping sales teams bring new digital products to market. He will be sharing his insights on how the mobile marketing landscape is changing and how Huawei Ads can help marketers take advantage of new opportunities.