With 17+ years in brand management, I am a seasoned marketing leader specializing in OTC healthcare products.  Currently, I serve as Category Head at Darya-Varia. I began my career at Kalbe International, enriched my experiences in confectionery and frozen food, and returned to pharma. Recognized for my deep understanding and implementation of regulated marketing, I was invited as a speaker by BPOM to share best practices in pharmaceutical marketing (OTC) within regulatory boundaries. A pharmacy graduate with a Master’s in Pharmaceuticals from UGM, I blend scientific rigor with strategic brand-building excellence.