Whitney helps Samsung incorporate data-driven insights into all aspects of the media planning and measurement process. During her 8 years with Publicis Groupe, she has helped infuse a new standard of data strategy, measurement, and insight. She has lead teams across a spectrum of digital and offline analytics projects, driving relationship strategy for multiple B2C and B2B initiatives and helping clients achieve maximum ROI in the digital space. Her experience spans verticals including consumer electronics, beauty, CPG, automotive, retail and travel. Previously, Whitney held roles in Product Management at DataXu, where she spearheaded the development of their Data Management and Analytics suite of solutions. Whitney began her career in the Telecom space, as an analyst at the Boston-based consultancy Atlantic-ACM. Whitney holds a BA in Economics from Colby College.