Wasim Basir is currently Director, Integrated Marketing Communication for Coca-Cola India. He joined the India Business Unit in mid-2010 and the Coca-Cola system in China in September 2009 as the Marketing Activation Director, Coca-Cola (China) Beverages Limited.

As part of his 13 years association with the world’s most valuable brand, Wasim has not only worked in India and China but also collaborated extensively around the world. During this period, he has had the opportunity to work on some of the most exciting and successful endeavors of the brand namely, Beijing Olympic Games, Shanghai World Expo and most recently Coke Studio India.

Wasim has over fifteen years of extensive and rich experience in Advertising & Consumer Activation across leading firms and with the Coca-Cola system. Prior to his current assignment, Wasim has been successful in variety of challenging assignments such as Group Executive VP for Re-diffusion Y&R in India, Managing Director for Red Lounge in China, Group Business Director for McCann Erickson in China and Group Brand Director for Leo Burnett in China.