“Dai has 10 years’ experience in both Research & Media agencies across categories including FMCG, Dairy, Fresh Fruit, Nutrition, Skin Care, Automotive, Petro and Retail. She is currently Senior Director, Client Leadership at Mindshare where she is leading strategic direction, best in practice processes and cross discipline collaboration for clients under her cluster.

Dai has brought rigour & data-based decision making to media strategies basis strong foundation in research, as well as having handled both traditional + digital media planning for clients. Thanks to her performance and contribution, Dai is GroupM 2021 representative for ‘Epic Impact’ as a result of driving innovation & award-winning work across a portfolio of clients.

Dai holds a Master degree from University of East Anglia.”