Vitasta carries over 16 years of expertise in achieving a balance between Business needs and Marketing Strategy. She has led several large scale marketing initiatives in a high matrix environment. She is proficient in the understanding of businesses and has an exceptional ability to conceive, implement and sustain transformational marketing interventions for delivering business impact. She is an alumnus of prestigious schools such as INSEAD and IIM Calcutta. In the long term, she wants to teach and write a book on her experiences.