Vinod joined the group back as Chief Digital Officer @ Mindshare, overseeing the digital function for Mindshare. He has completely transformed Mindshare to become the Digital & Mobile Agency of the year across all award functions in the country. A thought leader and a thorough professional, he strictly believes in continuous innovation and that has helped him always stay ahead of the curve. He continuously used to ensure & assure that with our clients we always try to give innovative solutions  which no one else has done in the market and keep raising the bar across our digital offerings, Prior to Mindshare – He was a key pillar responsible to get mobile advertising to the level that it has reached today. With over 17+ years of digital media experience he had set up the largest mobile practice at GroupM in 2009 & then CEO as Madhouse which was a WPP company or 3 years.