Vibha has over 15 years of corporate and entrepreneurial experience of setting up new profitable business units and vast knowledge of building profitable brands in the digital space. Over the last two years with ET Medialabs, she has worked with several unicorns, established brands and hyper-growth startups to accelerate their digital growth journey. Currently, as Director, APAC, at ET Medialabs, she is responsible for expanding ET Medialabs’ global presence across APAC. A brand enthusiast at heart and data strategist at mind, she brings the rare balance of both worlds of marketing; Data and Creativity and applies it to solve critical growth problems of brands across categories such as Edtech, Foodtech, Luxury and Fintech to achieve their full performance potential.