Vanessa Nguyen | MMA Global

Vanessa Nguyen

Vanessa Nguyen
Country Head of Marketing
SHELL Vietnam

Vanessa Nguyen is a seasoned marketing strategist with an impressive 14-year track record of crafting visionary marketing strategies that drive substantial business growth. Her expertise spans diverse sectors, including leading hi-tech, FMCG, and industrial MNCs.

Vanessa excels in developing robust brand and category growth plans, demonstrating mastery in portfolio innovation launch, brand identity & communication development, digital marketing, and astute P&L management. She has consistently delivered remarkable results throughout her career.

Her leadership extends beyond marketing prowess; Vanessa is recognized for her ability to build and lead high-performing teams, leaving an indelible mark not just in Vietnam but across South East Asia. Her passion lies in mentoring and nurturing the next generation of marketing talent, fully embracing the 4.0 marketing era.

Vanessa holds a Bachelor's degree in External Economics of Foreign Trade University and boasts certifications in leadership, decision-making, leading change and marketing. She remains a lifelong learner, dedicated to remaining at the forefront of her field.