As the Head of Marketing at FreshToHome, Vanda is fueling growth by creating a strong brand image and building relevance for consumers to buy online.

Vanda has worked as a marketing leader for established organizations as well as startups including Lindt Switzerland, Britannia, and Licious. She has also driven growth from large national brands like GoodDay, Tiger, and NutriChoice and worked ground up at startups.

Vanda possesses a coveted mix of core FMCG skills and growth hacking expertise for scaling D2C startups. With a total experience of over 16 years, she is currently enjoying the challenge to revamp FreshToHome since the meat and seafood category remains largely unorganized.

A strong believer in gender equality and diversity, Vanda has been on the CIIs panel on women empowerment at the workplace.

Vanda has shared her insights on topics such as branding, user growth, retention, innovation, and category building.