Vanda Ferrao is the Chief Marketing Officer at WOW Skin Science, a leading D2C wellness and personal care brand headquartered in Bangalore. As the CMO, she is responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels. Additionally, she also drives forward the brand strategy in digital content and communication along with product categories for WOW Skin Science, Body Cupid.

Vanda’s Alma Mater includes her Bachelor’s in Pharmaceutical Sciences from Goa University in 2003 and has subsequently completed an MBA from NMIMS, Mumbai in 2006. She holds an experience of nearly 2 decades in driving growth and revenue, brand management, digital marketing, sales, innovation, and customer marketing across roles spanning FMCG, personal care, consumer healthcare and retail organizations.

She has held positions at Britannia where she led the premiumization of the brand while driving innovation for the well-known Good Day biscuits. Vanda served as the CMO of Third Wave Coffee Roasters, the Head of Marketing at FreshToHome Foods, and the Head of Marketing at Licious, a modern meat delivery service, prior to joining WOW Skin Science.