• Develop marketing strategy to enter the payment industry, an emerging but highly competitive market.

• Build marketing team from scratch, direct report to Group CEO.

• Grow customer bases by acquire and retention strategy via digital channels, merchant and banking partnership.

• Provide business requirment for product development: CRM system, reporting, promotion tools and features.

• Monthly Active Users grow 10x vs. 2017, ZaloPay becomes the 2nd biggest e-wallets in Vietnam.