As GM of EMEA for GroundTruth, the global location marketplace, he is tasked with bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales within the region. Prior to GroundTruth, Theo served as the Senior VP, EMEA at Videology where he worked with advertisers and publishers building cross device opportunities in online video. He also spent a number of years at Apple as Head of Sales and Strategy for iAd in EMEA Theo is also a Mobile Marketing Association board member and active at many industry events.