After 10 years of experience working for a search engine for jobs, a leading social network and the yellow pages in Europe I started as head of programmatic at Mindshare South Africa. I am responsible for the roll-out of the programmatic department at Mindshare.

I have been on both sides of the trading desk;

Through the social network I gained experience in inventory monetization on the publisher’s side:

- Manual inventory trading with Ad networks

- Real-time bidding

- Data collection

Through the yellow pages we set up programmatic advertising for SME’s, where I gained experience from the advertiser’s side:

- Platform selection

- Automation campaign setup

- Use of data for continuous campaign optimisation

Twitter handle @theo_guns