As the COO she is instrumental in driving the strategy and ensuring smooth operations for existing business. She is also spearheading new business acquisitions and expansion of media mandate for the agency.

Prior to this she was the Chief Digital Officer (CDO) at Zenith, where her primary role was to drive digital transformation for all key clients and work on product standardization and global benchmarking. She also set up the programmatic practice at Performics.Resutrix and scaled up the business to drive profitability. 

With an experience of over 17 years she brings a great combination of marketing, advertising and media. Over her expansive career she has worked with well known digital advertising agencies in India like Webchutney, Performics/Resultrix (Publicis Groupe) & GroupM. She has a rich, varied experience in all realms of digital including search, social, display & programmatic. This experience is across verticals like FMCG, Entertainment, BFSI, Travel, Ecomm, Telco etc.

She has been instrumental in converting non digital clients to embrace digital and drive performance & measurability for them. She has also co authored ‘The Curious Digital Marketer’, a handbook for anybody who wants to dabble in digital. She has won multiple awards for her relentless effort across domains and clients.