With over 15 years of expertise in digital marketing, CRM, Martech, and eCommerce, Z has been at the forefront of digital transformation, shaping industry-first innovations and pioneering consumer engagement strategies. She has played a key role in evolving eCommerce from early grocery-led platforms to a diverse ecosystem of pureplayers, quick commerce, omnichannel retail, and social commerce. Notably, she developed a local solution that has since been recognized as a regional best practice, widely adopted across multiple markets in AOA. In parallel, she has been driving personalization at scale across CRM and media, optimizing digital touchpoints to deliver tailored consumer experiences with greater relevance and impact.

Z has led major industry innovations, co-developing solutions like CPAS and Google Shopping Ads in collaboration with Lazada and media partners. Today, she oversees regional eCommerce JBPs, spearheading strategic commercial and marketing partnerships while serving as the go-to expert in eCommerce strategy. Passionate about digital innovation and consumer-first thinking, her achievements have earned prestigious accolades, including recognition at the 2024 Asia eCommerce Awards for the award-winning #GenerationsOfLove campaign.