Sulin Lau is the Regional Head of Brand and Country Marketing at Grab, Southeast Asia's leading Superapp. Since Grab was launched in 2012, the tech company has evolved to serve the everyday needs of Southeast Asians—in food delivery, financial services, supermarket groceries, parcel delivery and more.
Previously at Facebook, Sulin was the Head of Agency Partnership and helped Facebook's agency partners grow their businesses and scaled education for the latest products and tools on Facebook and Instagram. She has previously worked for marketing agencies such as Ogilvy, where she was the Kuala Lumpur managing director, and before that regional APAC strategy director at BBDO on Visa, Diageo and Singtel.
At Grab, Sulin currently leads the Superapp's brand and marketing teams across seven countries.