Şükrü Dinçer joined Unilever in 1998 as Company Planning Manager in Algida.  Between 2001-2003 he worked as Brand Manager in Max, Cornetto, Magnum, and throughout 2003-2006 he held various regional roles out of Unilever Corporate Centre in Rotterdam. Şükrü Dinçer returned to Turkey in 2006, as Algida Marketing Director until 2010 and also served as Co-Chair of the Mobile Marketing Association Turkey between 2009-2010. Since then Şükrü Dinçer has been working with Harish Manwani Unilever Global Chief Operating Officer at the Unilever Global Market Executive out of Singapore, in 2012 appointed as Vice President Home and Personal Care Unilever Turkey. Şükrü Dinçer attended German High School, is an Honour graduate from Bogazici University Mechanical Engineering and holds MBA degree from Koc University. He is married and has one son.