Sudha Shankar
Sr. Director Marketing, APAC & MEA
Epsilon
Across a rich and fulfilling 22 year career I have been steeped in all things digital - starting with building websites, banners, mobile apps to setting up e-commerce channels, building robust media plans, content partnerships, inventory optimisation and mobile ad network for a leading portal. Currently, I am using my vast experiences to Epsilon as a Marketer across APAC & MEA, as well as adding value to the clients across the Epsilon platforms.
In my last role at Mindshare, I led the media mandate for IBM across APAC which included a robust brand building and demand gen process, led client services, media and operations teams to build a marketing function led by KPIs and measurable revenue growth.
Apart from IBM, I also have experience on B2C clients includes multi-media programs as well as automation for quick turn-around and high impact execution.
In addition, my extensive experience across mobile strategy, marketing & ops, all campaign management processes, as well as leading winning pitches across companies like Ogilvy, Rediff.com (one of the pioneers of the internet revolution in India), the Tatas and founding a communications firm make for an array of experiences and expertise.