Stephen Gold is the CMO and Vice President Business Development for IBM Watson. As CMO, he has global responsibility for the brands marketing strategy, communications, social media, public relations, analyst relations, demand generation, and events. He also has responsibility for business development, including mergers and acquisitions, as well as the units $100M direct investment fund. As a member of the senior leadership team, he is working to help commercialize industry solutions based on IBM Watson's cognitive technology.
Prior to joining IBM, Stephen was Vice President of Marketing (CMO) for SPSS, acquired by IBM in 2009. As President of the Aberdeen Group, a Harte-Hanks Company, Stephen oversaw all aspects of the publically traded market research organization, which covered twenty-six distinct technology markets. Previous to this, Stephen successfully scaled and sold two Silicon Valley based startups; Azerity to ModelN as CEO; and Digital Market to Agile (now Oracle) as its CMO.
Stephen has a twenty-year winning track record of leading successful enterprises and building businesses across industries (technology, software and services) and geographies (domestic and international) for both high-growth, private and multi-billion dollar publicly traded corporations. Stephen holds a B.S. in Mechanical Engineering from the University of Illinois at Champaign-Urbana and graduated with distinction from Carnegie Mellon University with an MBA. The Pennsylvania Small Business Association and Carnegie Mellon have both recognized him as “Entrepreneur of the Year”. Stephen has appeared on CNN, FOX, CNBC, and is a featured speaker at various conferences and universities.