Sonali Malaviya is Vice President, Client Partner, India at Essence, a global data and  measurement-driven media agency which is part of GroupM. In her role, she leads the  agency’s relationship with Google in the market.    With over 20 years of rich and diverse work experience, Sonali is a seasoned marketing  professional with specialties including strategic planning, consumer analytics, insights  generation, creative problem solving, business solutions and network management.     Sonali’s love for building connections between brands and consumers has taken her  across interesting career frontiers. These include organisations of the calibre of Twitter  where she was Country Marketing Lead, Colorbar Cosmetics where she was COO,  Mindshare, Mediacom and Roy Morgan Research, giving her an enviable profile of  marketing and management portfolios across a wide spectrum of industries.    A postgraduate in business management from the ​Australian Graduate Management  Consortium​ in Sydney, Sonali is a firm believer that change is the only constant, and  constant learning and exploring are what keep her going.