Sille Opstrup heads up Digital Marketing at Pernod Ricard UK across its award winning portfolio of wine and spirts brands.
Whilst at Pernod Ricard UK, Sille has spearheaded its digital transformation, notably bringing social, digital media and eCRM inhouse. A strong focus on acceleration has driven early adoption of new technologies, from implementation of a full martech stack to use of AI, bots and launch partnership on a voice skill with Amazon. Further to her digital remit, Sille has also set up and lead Pernod Ricard UK’s in-house creative studio.
Prior to joining Pernod Ricard UK, Sille worked in start-ups, in publishing and at digital agency Profero - she was leading its top clients M&S and Change4Life across both creative and media.