Sibel is the Head of Digital at Maxus Turkey. She joined the agency in the summer of 2011 as a senior digital executive and worked through the ranks to her current position. In her role, she has been leading the digital team looking after all Maxus clients including Nestlé, KFC, Pizza Hut, Yandex, Avon, General, SC. Johnson as well as participating in numerous successful new business wins. She is also a member of IAB Turkey New Trends Committee, Maxus Global Digital Trading Group, was a member of Maxus Endeavour 2013 - 2014 Digital Traning Group and lastly she is supporting the Media Strategy Team at Maxus Turkey. Prior joining Maxus, Sibel was at OMD, but she started her career as a freelance writer for National Life Style Magazines 10 years ago. She graduated from University of Bilgi where is gaineda Masters in Social Sciences – Marketing Communications.