The challenger of Indonesia’s advertising industry, Sasa Ratna Puspita started her career as Copywriter at Ogilvy & Mather in 2005, endeavoured in multiple markets and brands, which have brought her to the stages of international awards as early as her first TVC work.

Sasa continued her journey walking with respected multinational advertising agencies as Creative Group Head at J. Walter Thompson, rising to become the only female Creative Director at MullenLowe Group Indonesia and Executive Creative Director at Bates Chi & Partners, while amassing more than 70 awards and nominations in 13 years of her tenure, including Effie, Citra Pariwara, Epica, Adfest, Spikes, LIA, The Work and many more.

Starting in 2019, as her dedication to the country and local advertising industry, Sasa took her new role as Chief Creative Officer at one of the oldest Indonesian advertising agencies, Fortuna. She strives to bring Fortuna to stay relevant and agile in its soon-to-be the 50th year, fuelled by the teams’ passion in creativity & innovation. Outside of advertising, Sasa also channels her energy through her role as a proud mother and a founder of eco-friendly home living project the HandyBunny, and PetCasa.