Sarah leads xAd’s Insights & Innovations team, leveraging location insights, marketing analytics, and industry trends to tell powerful stories about consumer behaviors and discern what these actions mean for marketers - today and in the future. Sarah’s experience includes nearly 15 years in marketing, research, and analytics roles. Immediately prior to joining xAd, Sarah was Director of Custom Research for Nielsen’s Telecom Practice Group where she was responsible for designing and executing proprietary research studies for Nielsen’s technology and media clients. Before Nielsen, Sarah held roles at Palm/HP, T-Mobile, and a leading telecom measurement startup, Telephia. Sarah has a BA from Middlebury College and an MBA from UCLA Anderson School of Management.