Sandra is an experienced brand and digital marketer with a demonstrable history in financial, telco and retail sectors. She has worked as a marketing data consultant to Standard Bank, Vodacom, AB In-Bev, Mercedes – Benz and Ford utilizing her brand, marketing data, social platform data and business management skillset. Sandra also has corporate work experience as GM for Customer Engagement at Telesure.

Sandra’s core focus is Customer Experience and how to use marketing data and analysis to inform the touchpoints that brands use to bridge the divide between the brand promise and the experience of customers.

Sandra is currently Executive Head: Marketing & Communications for Touchsides SA.