With over a decade and a half of experience straddling technology, media, retail and FMCG/CPG, Sanchita has an experience that spans across 80+ countries ,managing diverse digital, media and commerce teams and brand portfolios. She has won several industry awards which include 40 under 40, top women in social media and others.

She currently leads Digital Activation, Media and CRM at Adidas for Emerging Markets (India, Middle East & North Africa, Turkey, Israel and South Africa).

Previously, she was the Asia Pacific Lead for Connected Commerce and Marketing Excellence at Johnson & Johnson, Consumer Health, leading geographies that include India, South East Asia, Australia, China, Taiwan,Japan, Korea. The portfolio of brands ranged across the baby, skin care, self-care/OTC and essential care categories with over 50+ consumer brands. She’s been a part of the core global project team working on the Brand building model for J&J and has also been awarded for digital transformation by J&J India while in her earlier role as the India Group Digital Lead.

She has had both country and regional digital lead roles, built and recruited teams from ground up. Worked across companies like Reliance Retail, India’s largest omni channel retailer, The Times of India group,SVG Media, with Big FM as a Radio Jockey and also IBM in different roles and capacities. Her articles and views on digital have been published by some of the top print and online publications across APAC and she is an active speaker and panelist at several digital industry events.

Sanchita grew up in Muscat, Oman, worked and lived in Singapore and currently is based in India. She is passionate about connecting and engaging with the connected consumers of today and in her free time loves reading, travel, food, blogs and dogs.

Favourite quote – Today is the first day of the rest of your life!