Samira started her advertising career at BBDO Bangkok, and has moved to Leo Burnett to progress her career path in account management since then. For more than 20 years, she has been working behind numerous awarded campaigns and driving business results for many clients in various categories.

The works having her as a driving engine to achieve outstanding awards and public recognition include the campaign "Chest up, Carry a Condom" for the Ministry of Public Health and "Amazing Thailand" for the Tourism Authority of Thailand. Other blue-chip clients also include dtac, Coca-Cola, Samsung Mobile, Tesco Lotus, PT Energy, UNIQLO, S-26, Friesland-Campina (Foremost), McDonald's, PTTEP, True MoveH, to name just a few.

Currently as a Managing Director at Digitas Thailand, she manages internal operation in order to transform Digitas to be a marketing transformation and media-fueled agency at the speed of digital era and supervise the operation team on all Digitas' accounts to ensure the best quality.