Over the last few years, innovation in technology has proceeded at a very fast pace. What has moved at an even faster pace are the buzzwords that come with it.

Anyone looking at entering the digital medium should be prepared to adopt an entirely new vocabulary. The latest buzz word doing the rounds is, “Digital Growth Hacker” and I would like to call myself that for good reasons.

But when you get right down to it, I’m much more than that — I am a brand manager, a business development manager, an entrepreneur, an influencer marketer, a content strategist, a media strategist, an analyst and a digital evangelist.

I am a firm believer of the fact that the power of content & conversations when distributed and triggered in the right fashion can create wonders.

The current generation, loves to consume content (in any form or type) and talk about it - be it movies, sports, news, politics or even brands.

According to me content is the new advertising and conversations are the new target message.

I follow the Pop culture and strongly believe that creating or reflecting a pop culture or a counter culture can start a strong consumer movement for the brand.

In a nutshell, my passion for brands and consumers is coupled with my love for big-picture planning and daily operational management.

This is what I do best and love the most.

Linearly, my experience says 10+ years in Brand Marketing, Sales & Marketing Strategy, Digital Strategy, Innovation, CRM and so on…

I have been very fortunate to work on multiple brands across different sectors: - Samsung, LG, Microsoft, PepsiCo, Quikr, Mahindra & Mahindra, Aviva, Commonwealth & government education initiatives, Bacardi to name a few

To unwind from the above, I love travelling and the hills are where I find solace.