Innovation and digital transformation specialist in complex organizations as well as digital native companies. Currently works at Itaú Unibanco - largest private bank of Latin America - as Head of Growth Marketing in charge of Media, Martech and Analytics. It’s has being responsible for initiatives related to Games/e-sports and metaverse developing narrative, positioning and gathering opportunities towards web 3.0. Also worked in big techs such as Facebook, Uber and Google developing business in the region. Bachelor's degrees in Marketing and Information Technology.