Rob Palfreyman founded sensewhere with Tughrul Arslan and Zankar Sevak in 2009 and has lead the company in the position of CEO since. He is the visionary behind sensewhere’s technology strategy and has provided the corporate management and commercial direction for the company since its formation.

After securing both public and private investment Rob launched sensewhere’s patented location technology to the market which has resulted in winning new customers around the world including Tencent where sensewhere is preferred partner for location based advertising, providing location services to WeChat and Tencent Maps users.

Rob brings over 20 years' experience in the location, wireless and component markets. His previous management positions include Nemerix, Cambridge Positioning and IDT (Integrated Device Technology).