Rika Kromodimuljo is the Executive Creative Director at DANA Indonesia, where she drives brand storytelling and campaign strategy for one of the country’s leading fintech platforms. With nearly a decade of experience spanning e-commerce, sustainability, and government-led cultural initiatives, her work includes the award-winning #DijaminORI campaign at JD.ID and DANA’s impactful #GantiDompet movement. Raised across Egypt, the U.S., and Korea, Rika brings a global perspective to leading diverse creative teams and crafting brands that resonate with purpose.