Even with a Finance background, Reza Mirza has over 9 years marketing experience in various Industries (Mobile Biometrics Solutions, Advertising and Telco) including starting a Fin-Tech from scratch (AturDuit.com).

Reza in the age of 31 trusted to Head the Digital and ATL Divisions at XL Axiata (one of the biggest Telco in Indonesia). In here he strategize all placements for Print, OOH, Radio, TV and Digital.

Over the years he have gain hunger for Big Data and how to utilize it for better targeting in Digital Campaigns, which leads to delivering Brand Perception Uplift, KPI and Business Results.

Recently XL Axiata together with Mindshare was awarded "2017 Performance Honors for Integrated Performance Advertising Campaign" from Google.