Reza Akbar is a digital marketing expert with over 10 years of experience in retail, media, and advertising. This sneakers-obsessed sartorialist is a supreme leader at Olrange, an independent agency, specializing in digital marketing and social media. 

He leads the team in crafting disruptive marketing and branding strategies along with the implementation to increase business revenues, drive brand awareness, and solidify customer experiences. Together with his team, he can transform every brief into various forms of activation. They can be funny memes, insightfully in-depth content with an ‘aha’ moment, and even a massive campaign collaborating with numerous influencers. Then, he can orchestrate all of these to achieve specific marketing objectives that triggers the audience to take actions, such as downloading an app, purchasing things, or signing up for a certain event.

He has been successfully handling a wide range of industries from automotive, telco, finance, F&B, lifestyle, to the biggest sports event in Asia. Here are some notable clients that have trusted him, Phillip Morris International, L’oreal, DBS, Otsuka, Mazda, Uniqlo, Reckitt Benckiser, TMRW by UOB, and more. In recognition of his work, he was awarded as a Local Hero & Gold Winner of Independent Agency of The Year by Marketing Interactive.