Ratthanan has a strong background in CRM and digital marketing, with 20 years of experience working in various sectors, such as consumer products, retail and B2B.

As a senior leader, she has developed the skills and expertise of her team, led digital transformation projects and implemented digital solutions that enhanced customer experience across all touchpoints.

She has also introduced omnichannel capabilities and a data intelligence practice to optimize marketing performance. Her CRM and digital marketing strategy is focused on driving full funnel marketing and achieving organizational goals.