Ratko Bozovic is VP of Marketing at Sandsoft, an innovative mobile-first game developer, publisher and investor. He’s responsible for overseeing UA, product and corporate marketing and PR, creative production and platform partnerships. A marketing thought leader with 20 years of experience in digital marketing and gaming, he was directly involved and responsible for leading the UA strategy of top-grossing mobile titles such as Top Eleven with seven-figure monthly budgets. To date, Ratko has run UA campaigns for 60+ mobile games, having previously worked at GameHouse, Nordeus and several startups across the US and Europe.