Rajni Daswani plays a crucial role as the director of digital marketing at SoCheers, guiding teams to craft impactful campaigns for the agency's wide array of cross-industry brands. She is also responsible for shaping a creative, positive work culture through hiring, training and employee engagement while augmenting the SoCheers' brand through effective communication strategies. Rajni has created a space for herself in a competitive industry through her intrapreneurial spirit and firm vision of establishing SoCheers as a leading agency on the global stage.
A management graduate from Smt. M.M.K College of Commerce & Economics, Mumbai and a Post Graduate from Mumbai university, her career started off by working as an Associate Research Analyst in Macro Economics & Commodity Markets with Anand Rathi Financial Services. Putting herself in the shoes of her research report readers, she broke down complex economist & financial jargons, and simplified them for a newbie to understand. That helped her learn how to bridge the gap between what the business wants to sell and the customer wants to hear, which set up her skill sets to pursue PR at Perfect Relations. Her entrepreneurial journey of starting her own clothing line, Azraa, and her inclination towards using digital platforms to market her business, all together led her to SoCheers. With a tremendous amount of varied experience under her belt and the skills to put it to practical and effective use, she was able to bring a lot on board to SoCheers.
Rajni’s strength lies in harnessing the several nuances of digital to deliver a unique storytelling experience to the audiences, while generating visibly positive business results for the clients. Last year alone saw her achieving this several times over in a diverse range of projects, like The Family Man Job Hunt, The Modern Love Story, Panchayat ‘Selfie with Lauki’, etc. for Amazon Prime Video India, Venom #ChocolatesMissing for Sony Pictures Entertainment India, The Big Move for Tata Consultancy Services, and many others.
When Rajni isn’t working, she likes to read, binge on the latest shows and movies, plan a travel itinerary or the next activity for her kid. And if she gets time from all of that, sometimes write. Her love for shopping for shoes and polka dots transcends everything else.