Rajith Wijayakumara, Co-Founder and Creative Director of Affinity, merges artistry with strategy to elevate imaginative concepts. With a decade in leading advertising agencies, his keen aesthetic sense and grasp of contemporary culture craft compelling narratives. As Head of Digital Creatives at Isobar Sri Lanka, Rajith fearlessly explored new digital horizons, pushing creative boundaries and redefining the landscape across diverse sectors, from fashion to technology.