With a career spanning 20+ years across the market research industry, Praveen is a trusted advisor to clients on creating effective communication and building successful brands. His Kantar stint started with IMRB in 1998, and he then went onto play various business and client leadership roles with another group company, Millward Brown based in India, China, Singapore and the UK. Before moving back to India in 2019 to take up his current role as the South India geo lead, he worked with Nestlé's HQ as the Global Client Leader for Kantar’s Insights Division.