Pete entered digital at BskyB, winning numerous awards for ground breaking campaigns with Paramount, Visa and Google and moved into mobile at Millennial Media, making it to Head of Agency Sales. During his time at Millennial, he worked through the IPO which valued the company at 2 billion dollars. In his final year leading his team, Pete increased the brand sales revenue by 200%, winning the coveted Campaign “Digital Sales Team of Year” award. Peter is currently international VP of LoopMe, spear heading international growth, opening 12 offices and winning awards with brands such as Samsung, Microsoft and Renault.