Paul Gelb | MMA Global
Paul Gelb
Head of Programmatic & Social
​Bayer

Paul Gelb is Head of Programmatic & Social at Bayer. Prior to joining Bayer, Gelb was Vice President of Programmatic & Global Agency Partnerships at GroundTruth (formerly xAd), where he was responsible for building strategic relationships across all major holding companies, and leading programmatic direct sales and product development. Previous roles include Head of Programmatic at Twitter and VP Mobile Practice Lead at Razorfish.