Patricia Chicas leads Xaxis regional Operations team in Latam. With over 11 years of experience in digital marketing, she has developed an expertise in helping brands achieve the outcomes they value through effective programmatic strategies. Passionate for innovation, technology and marketing, she oversees Xaxis Latam product development framework, data strategy, supply & tech partnerships, programmatic buying, Copilot (Xaxis proprietary AI technology), and Xaxis AdLabs (inhouse data driven creative agency).